As such, people often hire experts to write press releases for them. While this is a great option, and an expert is a fantastic go-to for quality, professional press releases, you can also write your own.
Consequently, knowing how to create a press release is a useful skill for small business owners to master. Press releases can help you get valuable coverage in relevant industry publications, blogs and websites. Journalists get hundreds of emails so yours needs to stand out.
Here are a few ideas to get you started. Proofread thoroughly — spellings and grammatical errors look unprofessional Write in a professional manner.
You are not writing for social media, you are writing for journalists so your tone needs to be formal. Try and fluff your press release out with unnecessary waffle. Keep it clear and simple for a wider audience to understand.
This will reduce the credibility of your release. Keep it short, catchy and relevant. Use your most important keywords in the headline. This is a good place to include your company name. Date Always include your press release date near the top of your release. This way journalist can identify how new or old your new story is.
You should also include your location next to the date. Body This is where you can elaborate on the content of your press release.
The body of your press release might follow this format: This is where you substantiate your opening paragraph with information that supports your news-story. Summarise the key points of your release here. Boiler plate Your boiler plate is a standard statement that goes at the bottom of any press releases you create.
Include a link to your website in your boiler statement. Include your name, job tile, company name, company address, telephone mobile and landlineemail and website address.
Enhance your press release If you can, try to liven up your press release. Adding in a quote or including an image can be a great way to grab a bit of additional attention.
A relevant quote is a good way to support your message. Printed media will need an image dpi and at least kb in size. For online media your image should be at least pixels wide.
Distribution You can choose to distribute your own press release or use a press release service.
Subscribing to a service can be costly but if you are sending out press releases frequently you may find it money worth spending.
You can then simply dispatch off an email through your email provider.Nov 13, · Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. 1. Grab attention with a . May 06, · In this Article: Writing a Blogger-Friendly Press Release Distributing a Press Release to Bloggers Community Q&A.
A press release announces a new product, business or event in a convincing way. Often, the same press release is distributed to television stations, newspapers, websites, radio stations and more%(8).
By Tanner Chau. Knowing how to write an effective press release for your book is the secret weapon in marketing. Whether you are self-publishing or working with a publishing house for your project, every author should practice writing their own press release to .
The free blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Every marketer should know how to write an effective press release.
They’re essential for ensuring the media and public know your latest. Jun 09, · How to Write a Press Release. In this Article: Article Summary Sample Press Releases Making it Pop Mastering the Format Community Q&A. Start a press release with an attention-grabbing headline in bold font.
Begin the body copy with the date and city that the release is from. Your lead sentence should be a concise summary of the subject of the release%(64). Press Release Pitch Template: When you send a press release, you might also need to send a pitch email.
Use this template for that. Use this template for that. All of which will help you format and create killer press releases quickly and efficiently.