Marketing audit of fmcg companies

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Marketing audit of fmcg companies

As a young graduate, and himself an entrepreneur at heart, he commenced his own trading operations in the early 70s. Some years later, breaking away from the tradition of dealing in general merchandise, he laid the foundations of his first pharmaceutical manufacturing unit.

The seed of what was to become the Dana Group of Companies was sown and over the years he began diversifying into new fields, specialising in the MNC dominated field of industrial chemicals. Further expansions into new industries continued alongside a growing portfolio of trading operations, popularising the Dana brand as a name synonymous with quality and affordability, and also representing world-class brands in Nigeria and the Sub-Saharan region.

His business enterprise and acumen have resulted into a well diversified and financially strong Group of Companies recognised as a foremost business house in Nigeria with a firm industrial base As the Group Managing Director, Jacky has to his credit many business innovations that have enabled Dana Group to successfully foray into diversified fields in new product lines.

An honours graduate in Business Administration from European Business School of London, he has, since been responsible for strategically directing the Group in building a formidable niche in Nigeria as a conglomerate dealing within several sectors of the economy.

He has steered the Dana Group to its current status as a leading player and his presence has seen the Group increase its turnover manifold. Consistent attention to product quality and development has led to Dana being established as a trusted household name.

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With this seal of quality and dynamic management, Dana is set to roll out further expansion plans to bring more products to its customers. Adedolapo graduated from the university of Ibadan, Nigeria, Where he obtained a B.

His areas of expertise span across business and financial strategy, design and implementation. He was the former Managing Director of Equitorial Trust Bank Limited and has over twenty years experience in the Nigerian banking sector.

He has indeed brought his wealth of experience into play in his contribution to the progress of the Group. Francis has played a vital role in the development of the Group over the years.Marketing Strategies in FMCG Industry [Author’s Name] [Institution’s Name] Marketing Strategies in FMCG Industry Chapter Two: Literature Review.


Fmcg | companies

Designing a Marketing Strategy for FMCG Company Many companies face the problem of allocating their precious marketing budgets across various marketing and sales initiatives in an effective manner.

Distribution channel in FMCG Fast Moving Consumer Goods popularly known FMCG is as the name suggests is the most demanded products in the market. I. We are a full service Advertising and Marketing agency covering all elements of design and media communications.

With top level contacts and over twenty years experience Our in-house team have the capabilities to deliver high quality media buying and planning and eyecatching, innovative creative work. 1.

Marketing audit of fmcg companies

Designing a Marketing Strategy for FMCG Company Many companies face the problem of allocating their precious marketing budgets across various marketing and sales initiatives in an effective manner.

The hope is that the budget allocation decisions are optimal . Different strategies by FMCG for marketing brands.

Some of the major strategies adopted by FMCG companies for making their brands outstanding compared to competitions are as follows: (i) Multi-brand Strategy (ii) Product Flanking (iii) Brand Extensions (iv) Building Product Lines (v) New Product Development (vi) . The competition among FMCG manufacturers is also growing and as a result of this, investment in FMCG industry is also increasing, specifically in India, where FMCG industry is regarded as the fourth largest sector with total market size of US$ billion. It is also said that nearly 70% of the KPOs work is outsourced to Indian companies. The apparent reason being the availability of technical skill set of engineers, doctors, graphics and website designers, Chartered Accountants, Architects, Economist, etc. at a very low cost.

Published on and the products encounters new types of buyers and new requirements are situations in which a FMCG company try to extend the.

Designing a Marketing Strategy for an FMCG Company